About AMAC GmbH
AMAC GmbH (Advanced Materials Advisory & Consultancy) is a consulting company in the field of lightweight advanced materials. Advanced Materials are significantly lighter and more efficient than traditional materials. Advanced Materials range from reinforced plastics over composites with glass or carbon fiber reinforcement to lightweight metals such as aluminum or magnesium. Lightweight materials can be found in various applications and activities of our daily life: ranging from transportation (Automotive, Aerospace, Marine), Building & Infrastructure, Energy & Electrical to Sports & Leisure.
Michael Effing is the Founder and Managing Director of AMAC GmbH. As a strategic and innovative Executive Manager with unmatched international leadership experience, he was previously leading profitable growths businesses for global leaders such as DuPont, Berkshire Hathaway, Owens Corning, Huntsman or DSM.
With his wealth of more than 25 years of business experience, Michael Effing has created AMAC and its business model, which is built on 3 pillars:
Excellence Initiative: Network between Research and Industry
Excellence in Sales, Marketing and Business Development
Innovation and Industry Project Management